Eclectic was appointed by Grey Worldwide to be involved with the conceptualisation and creation of an experiential campaign for Captain Morgan Spiced Gold.
The campaign had 2 different experiences. One was a cocktail mixing competition and the second was an Audition to be in his music video.
Eclectic were involved in the creation and implementation of the concept. Night Watchman DJ Dino Moran was employed to train the Captain to DJ so that he could mix a set and spark the legendary.
Both concepts were extremely well received from consumers.
